marketing

When TripAdvisor first announced TripConnect, its Metasearch advertising platform, it instantly became the buzzword of the year. Though earlier adoption was slow, it pushed Google to be more involved in […]

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]

Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property opening somewhere in the world almost […]

When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search […]

With new hotel supply flowing into cities faster than demand can rise to meet it, it’s no longer enough to have the hottest new hotel on the block. NB: This […]

When was the last time you evaluated your social media performance? If it was more than a year ago, or even more than a quarter ago, then there is no […]

The Facebook catalog is one of the few constants when it comes to mastering Facebook marketing for hotels. NB: This is an article from Cendyn The catalog is a reusable […]

Lack of price accuracy is probably the most annoying problem in metasearch. NB: This is an article from mirai One of the reasons is the several components to get to […]

Does your hotel or property suffer from high occupancy on the weekends but low demand during the week? NB: This is an article from gcommerce Maybe this only happens during […]

New hotels face an uphill battle, struggling to go from zero to 60 mph upon opening with little to no brand awareness to help fuel the engine. NB: This is […]