marketing

Know your audience, test often, and once you find out what works, build out an email strategy that allows you to easily scale your efforts

Hotels and resorts across were forced to decrease or pause Facebook advertising spend due to lack of available marketing funds

A successful hotel and revenue management plan must have a strong email marketing strategy and the gathering of high quality hotel guest data

Travelers today are looking for personalized guest experiences. But how many hotels understand the essence of personalizing the guest journey?

This is yet another example of privacy changes coming to platforms, devices, and browsers that will impact digital advertising targeting

Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

Here is a collection of tips from seasoned hotel professionals which address four major departments that will be crucial during rebound phase

After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)

One thing hotels can do during lockdown is to improve your hotel website’s SEO, mainly because it takes time. Its results may take 3-6 months

Understanding the redefinition of the Transforming Traveler is critical as travel brands identify the best approach to effective communication