marketing

A successful hotel and revenue management plan must have a strong email marketing strategy and the gathering of high quality hotel guest data

Travelers today are looking for personalized guest experiences. But how many hotels understand the essence of personalizing the guest journey?

This is yet another example of privacy changes coming to platforms, devices, and browsers that will impact digital advertising targeting

Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

Here is a collection of tips from seasoned hotel professionals which address four major departments that will be crucial during rebound phase

After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)

One thing hotels can do during lockdown is to improve your hotel website’s SEO, mainly because it takes time. Its results may take 3-6 months

Understanding the redefinition of the Transforming Traveler is critical as travel brands identify the best approach to effective communication

If you are a hotel without a clear-cut social media strategy, you are missing out on travelers that are searching just like this everyday

Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]