marketing

Why Your Hotel Needs an Abandoned Cart Campaign

In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

Read more

empty sunbeds lined up with a lovely view illustrating the importance for hotels to unlock the summer surge and develop marketing campaigns that convert

Unlock the Summer Surge: Hotel Campaigns That Convert

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

Read more

google logo with speedometer revving at max illustrating the revolution in hotel marketing with Google Ads AI Max for Search

Google Ads AI Max for Search: A Revolution in Hotel Marketing

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

Read more

3 arrows hitting a bullseye reflecting the importance for a hotel to ditch discount blasts and target high value guests with reward strategies

Hotel Commercial Strategy: Solutions and Optimisation

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

Read more

bookboost image for article about how to use ChatGPT to Create guest journeys and save time

How to Use ChatGPT to Create Guest Journeys and Save Time

By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

Read more

person holding ear with social media icons reflecting impact on hotel marketing of dark social and the invisible guest

The Invisible Guest: How Dark Social Impacts Hotel Marketing

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Read more

person bidding at an auction reflecting the need to evaluate if bidding on competitor keywords is worth it

Bidding on Competitor Keywords: Is It Worth It?

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

Read more

Hotel Video SEO Tips for Discoverability in the AI Search Age

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

Read more

How to Outsmart Seasonality and Win the Off-Peak Game

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move

Read more

Hotels Can Win at eCommerce and Drive Direct Bookings

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

Read more