marketing

Combined with a rate strategy, seasonal landing pages will have a number of benefits. To make sure your landing pages are visible, here are some SEO golden rules when it comes to seasonal pages

The potential power of a Google My Business listing is undeniable. While the tool is free, it does take an investment of time to optimize GMB’s features. It is, however, certainly a worthwhile pursuit

Solo traveling is a growing trend, making up approximately 18% of global bookings. Interest in solo travel has increased over the past five years and searches for “solo travel” were up nearly 600%

Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market

Hotel marketing is more complex than ever before. There are more channels, constant changes in major search engines and increased competition from sites like Airbnb

Your hotel website might not even be updated for a mobile-friendly interface, but your Google My Business listing will still provide guests with easy access to your hotel’s description

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

Recent reports confirm that digital touchpoints are integral to customer journeys in hospitality, opening up new opportunities for marketers to engage and inform.

Valentine’s Day is a popular time of year for couples to head off on romantic getaways. Here we look at a marketing campaign strategy to attract potential guests to your hotel over the Valentine’s period

As hotels strive to increase their market share of bookings from preferred corporate programmes, we’ve found there is a lack of information available to optimise our visibility in Concur