marketing

If email marketing has upped its game, so should you. It’s no longer good enough to send a blanket mail to your entire database with no consideration

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

Lastly, the deepest level of segmentation is motivational or emotional segmentation: what emotional needs are being met by using a product or service?

Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

Appealing primarily to leisure travelers may not be central to your Hotel DNA, but with some thoughtful work, it can be done and done without great expense

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

If you work Marketing, you know UTMs are essential for tracking, showing which sources and mediums drive traffic and bookings to your site

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in