marketing
Strategy and Technology Preparation for When Bookings Start
People aren’t ready to make bookings yet, but they will be and some are predicting quite quickly. Many hoteliers are starting to get a strategy, and tech, in place to capitalize on this momentum

Hotel Strategies to Target Drive Market Post Pandemic
It is a commonly held theory that the transient drive market will be the first segment to start to venture out. Here are some ideas your Hotel can do when the time is right in your market
Creative Social Media and Email Strategies to Stay in Front of Travelers
You’ve launched search and remarketing ads, updated your website, have a creative approach to social media engagement, and have conversion optimization in place to build your email list
Website Refresh and Email List Building Ideas
To support your upcoming advertising strategies, this is also a good time to work on your website and prepare to build your email list. Here are the strategies we’re working on now
Revenge Travelling After COVID-19 – What Will it Look Like?
Hotels and the Tourism industry are hoping for a wave of ‘revenge travelling’ – people going on extra trips or splurging after the Corona Crisis because they were deprived of that possibility for so long
Affordable Paid Search Strategies to Implement Now
While paid search can be a sizable budget item, now is the time to capitalize on lower PPC costs with very targeted campaigns backed by your valuable customer data
Hotel Recovery Strategy: Preparing for a Post Crisis World
Make organisation a priority during this downtime and audit your marketing assets. Salvage what you can from the current situation but push your team to create a robust comeback strategy plan
10 Digital Strategies to Thrive when Travel Demand Strengthens
Proactive planning for the rebound in travel demand and your digital strategy long term as travel demand strengthens can help your hotel make up for lost revenue
Hotel Email Marketing Tactics For Post Crisis Recovery
Make sure that you are still taking best practices into consideration when executing your post-crisis recovery email marketing tactics. Do your best to avoid being caught in a spam filter
Using Data to Focus Your Marketing on Key Segments
Wwe’re going to focus on the “drive-to” segment of your customer database and offer tips on how to use your data to market to them in a cost-effective manner.