marketing

What this moment of crisis has made everyone realize is that for a business to stay afloat, it needs to have a strong digital marketing presence

In this blog I am going to discuss the importance of branding, how to focus on and improve your brand and the rewards that it will deliver

You may be tired of hearing about ‘the new normal’ and ‘life after COVID-19’, but whatever name this new era is given, it’s something we all have to face in […]

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property

Your social media goals can be twofold: one group of posts to build and maintain brand awareness with another group targeted at inspired potential guests

The end of cookies and mobile identifiers affects all marketers, but hotel marketers may feel it more as only a minority of hotel guests are repeat visitors

While the guest journey will still consist of the pre-stay, stay and post-stay periods, all three will undergo significant transformations

As visible by the hotel market rate data, many hoteliers have had to make rate adjustments to respond to rapidly shifting demand

With travel restrictions for many countries, email marketing and maintaining a customer database is critical for hotels to segment guests and subscribers