marketing

The impacts of coronavirus extends to Google’s services including Google My Business. The situation has been ever-evolving and strategy on this channel is having to pivot just as quickly.

Even if you have been running retargeting campaigns, there are so many things, initiatives and strategies that you can adopt, that might wonder “how have we not been doing this already”

Older generations are far less likely to travel given the associated risks between advancing age and the coronavirus. This warrants consideration within your hotel’s marketing strategy.

Even if your property is one of the hotels that has had to shut their doors for a couple of weeks or a month, get ready to start pushing out messaging for late spring and summer travel.

While normal marketing activities are been curtailed, there are plenty of actions hotels can take to prepare for recovery and ensure they get a strong headstart when demand starts to improve

By having a clear cancellation policy, you can give confidence to potential guests and increase your bookings. You may need to change your cancellation policies for the time being to ease concerns

The ability to connect with guests globally is only available through social media platforms. There are many reasons why, now more than ever, hotels must focus on maximizing social media reputation

Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms

The property portfolio, traveler location, as well as the season, are all important factors in deciding when and where to spend your marketing money

Here are the four steps you can take to optimize your hotel’s OTA profiles to improve your ranking, land more bookings – and make more money for your hotel