marketing

It is a commonly held theory that the transient drive market will be the first segment to start to venture out. Here are some ideas your Hotel can do when the time is right in your market

You’ve launched search and remarketing ads, updated your website, have a creative approach to social media engagement, and have conversion optimization in place to build your email list

To support your upcoming advertising strategies, this is also a good time to work on your website and prepare to build your email list. Here are the strategies we’re working on now

Hotels and the Tourism industry are hoping for a wave of ‘revenge travelling’ – people going on extra trips or splurging after the Corona Crisis because they were deprived of that possibility for so long

While paid search can be a sizable budget item, now is the time to capitalize on lower PPC costs with very targeted campaigns backed by your valuable customer data

Make organisation a priority during this downtime and audit your marketing assets. Salvage what you can from the current situation but push your team to create a robust comeback strategy plan

Proactive planning for the rebound in travel demand and your digital strategy long term as travel demand strengthens can help your hotel make up for lost revenue

Make sure that you are still taking best practices into consideration when executing your post-crisis recovery email marketing tactics. Do your best to avoid being caught in a spam filter

Wwe’re going to focus on the “drive-to” segment of your customer database and offer tips on how to use your data to market to them in a cost-effective manner.

If you don’t have one, now is a good time to include an action bar on your website. They should have the right image or colour, snappy copy that gets your message across and a clear call to action