marketing

Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences

We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

There is no better way to show commitment towards your international guests than providing them with website content in their preferred language

While we are exiting lockdown and wedding guest numbers will increase, they won’t skyrocket overnight. Continue promoting smaller wedding venue packages

Even if you have a plan in place and see regular direct bookings success, there may still be some gaps to fill. So keep reading for expert tips

When building campaigns for social media, remember it’s not just intelligent guest segmentation that drives digital marketing success

In addition to collaborating with the Sales & Marketing Teams to generate revenues, the Revenue team needs to pay more attention to the costs incurred