marketing

The most effective social media pages are not broadcasting their own propaganda, they leverage the members of the community to create the content

Finding the smallest details to ensure our guests experience are memorable and even sentimental at times is the dream that we signed up for

Instagram stories are a huge part of the platform. 60% of users say they’re more likely to visit a place they have seen on an Instagram story

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

The potential impacts of TripAdvisor on your hotel are of abundance – your ranking, volume and quality of reviews, in addition to your presence

Google’s killing off third-party cookies has already elicited multiple antitrust lawsuits. Now, its attempt to replace the cookie is attracting attention

Listing a hotel on Google My Business is easier than baking a cake. Here’s a step-by-step guide on how you can register your hotel on Google

As markets change and the tools evolve, hotel OTA strategy is going to rely on marketing and revenue management being totally and completely aligned

Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low

Facebook has made some changes to their advertising platform, with particular focus on attribution methods and conversion events.