marketing

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal

Chances are you´re looking for ways to improve your hotel´s operational performance – and you are unsure what actions to take and which tasks to prioritize

With all these new features and updates, it looks like Google is going to provide users with a highly intuitive experience on the search engine

Topical marketing helps establish you as an authority in your local area and lays the foundation for growth and success

Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales

Revenue management revolves around what customers from different segments are willing to pay, by measuring and monitoring supply and demand

To accurately attribute and assess the effectiveness of marketing campaigns amidst changing privacy regulations, Google has introduced conversion modeling

A review of changes in marketing department expenditures provides some interesting insights into how U.S. hotels adjusted their unit-level marketing tactics

Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think