marketing
Meta Vs Search PPC – Why You Need to be Doing Both
You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)
Instagram Marketing for Hotels: The Ultimate Guide
Over the last decade, Instagram has changed the face of online marketing. NB: This is an article from Cvent Appealing to travellers, adventurers, and explorers, Instagram has become a go-to […]
Retargeting Strategies in a Cookieless World
Is retargeting a big part of your online marketing strategy? You’re not alone. NB: This is an article from Sojern Retargeting is a cornerstone to digital marketing for travel marketers […]
Building Strategies to Drive and Convert More Direct Traffic
One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences
The Ultimate Social Media Guide For Hotels
Even if you aren’t spending money on ads or promotions, you can still build large followings on social media channels and engage with the travel community
6 New Digital Marketing Tools for Hotels to Speed Up Recovery
From free ads to enhanced analytics to new ways to expand your digital reach, here are six new digital marketing tools your hotel can use to speed recovery
Top 10 Website Must Haves for Hospitality in 2021
The way we approach our hotel website design should not only be driven by “how pretty” it looks, but also ensuring we give our users an intuitive experience
How Hotel Marketing Channels Can Help You Win Online Direct Bookings
Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing
TikTok Isn’t Just for Teens – Travel TikTok Has Taken Off
Most TikTok content isn’t scripted or directed, and that gives you the opportunity to involve different hotel elements, teams and its surroundings
Direct Booking Success: How Hotel Groups Are Boosting Direct Sales
This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed