marketing

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business

Does your hotel website design lean on stock photography to better communicate your story? Are there gaps that could be filled with stock?

When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.

Attracting new Guests to our hotels, whether business or, more likely, leisure travelers, starts with tapping into the root cause of their travel motivation

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. You could say that marketing has a split personality

A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

The availability of a vaccine is key to demand recovery and subsequent increase in consumer confidence to travel. NB: This is an article from Profitroom Now we are facing more […]

First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead

The most effective social media pages are not broadcasting their own propaganda, they leverage the members of the community to create the content

Finding the smallest details to ensure our guests experience are memorable and even sentimental at times is the dream that we signed up for