marketing

Advertise smarter, not harder! Facebook lookalike audiences may seem confusing, but our quick guide to this useful targeting tool can improve your conversion rates dramatically. NB: This is an article […]

Hotels are going to fill up; no doubt about that. Properties with the most agile platforms will be most effective at pricing and yielding highest RevPAR

Companies that are no longer able to personalize their outreach to a customer at scale may have to spend around 10 to 20 percent more on marketing and sales

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

Google announced that they are updating their ranking metrics in summer 2021 to include a factor called Page Experience. This will be an important element

Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences

We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings