marketing

2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

Content which is engaging, interesting, and relevant to their values will resonate far more than generic marketing or sales messages

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

Over time, direct mail – a once prized possession of great travel and hospitality marketers – has taken a backseat to hyper targeted digital advertising

Consider different upselling offers for different guest segments. In time you will find the offers which provide the best guest experience and most revenue

Social media, which has been the main communication channels for most people during the global pandemic, has become a critical marketing tool for hotels