marketing

5 Smart Lessons On Hotel Website Navigation

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.

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Why Should Every Hotel Be Using Google Hotel Ads?

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

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heart made up of data showing the importance of developing strategies to leverage first party data to drive direct hotel bookings

Data is Like Gold For Hotel Marketers But Only If It’s Clean Data

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

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Tips For Identifying and Attracting The Right Hotel Customer

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

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6 Tips to Maximize Your Hotel Facebook and Instagram Posts

What better way to let potential guests know that you’re serious about creating memories for your guests than to share posts about it?

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How To Segment Your Hotel Mailing Lists

As customers have their inboxes flooded with messages, offers, and advertisements, how do you ensure your emails stand out? The answer is to segment

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Is It Time For Hoteliers To Start Taking TikTok Seriously

For hoteliers who can commit to creating authentic content for TikTok, the opportunity to create a presence on this platform should not be missed

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How to Add Restaurant ‘Book Now’ Button On Instagram (Hidden Feature)

One Instagram feature many restaurant operators still aren’t aware of is the ability to add a reservation link within a restaurant’s Instagram profile

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4 Ways to Make Your Hotel a Family Favorite

None of your family friendly perks and initiatives will do much for attracting guests if you don’t get the word out by amping up your hotel digital presence

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email icon of tablet with finger clicking on it reflecting the importance of email subject lines to increase conversion

How to Create Email Subject Lines That Convert

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

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