marketing
5 Smart Lessons On Hotel Website Navigation
It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.
Why Should Every Hotel Be Using Google Hotel Ads?
Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

Data is Like Gold For Hotel Marketers But Only If It’s Clean Data
Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest
Tips For Identifying and Attracting The Right Hotel Customer
When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business
6 Tips to Maximize Your Hotel Facebook and Instagram Posts
What better way to let potential guests know that you’re serious about creating memories for your guests than to share posts about it?
How To Segment Your Hotel Mailing Lists
As customers have their inboxes flooded with messages, offers, and advertisements, how do you ensure your emails stand out? The answer is to segment
Is It Time For Hoteliers To Start Taking TikTok Seriously
For hoteliers who can commit to creating authentic content for TikTok, the opportunity to create a presence on this platform should not be missed
How to Add Restaurant ‘Book Now’ Button On Instagram (Hidden Feature)
One Instagram feature many restaurant operators still aren’t aware of is the ability to add a reservation link within a restaurant’s Instagram profile
4 Ways to Make Your Hotel a Family Favorite
None of your family friendly perks and initiatives will do much for attracting guests if you don’t get the word out by amping up your hotel digital presence

How to Create Email Subject Lines That Convert
Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done