lybra

The green revenue revolution is carving a path where sustainability and profitability are not just co-existing, but are complementary goals

Often viewed solely as a tool for pricing and channel distribution, the potential of an RMS to dramatically uplift guest experience is vastly underestimated

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

Hotel pricing is a dynamic process influenced by various factors, including location, competition, customer preferences, and seasonality

Hotel rate parity is essential in today’s competitive landscape. Here is some advice that can be useful when trying to achieve it

Offer segmentation is a critical strategy for hotels looking to increase revenue, improve guest satisfaction, and stay competitive in a crowded marketplace

Price elasticity is a critical KPI for hoteliers. Understanding factors that affect it can help optimize pricing strategies and achieve higher profitability

Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue

But what are these data sources exactly? What do you need to focus on as you predict demand for your hotel business over the coming year and beyond?

With the reopening of the borders, the demand for Chinese travel has exploded and will surely continue to grow in the coming months