loyalty

How Loyalty Programs Help Your Hotel’s Reputation

Hospitality has always been a highly competitive industry, especially nowadays – with additional options from  Airbnb and similar companies. Therefore, hoteliers need to step up their game and engage with […]

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How Kimpton Hotels is using ‘karma credits’ to drive loyalty

Airline loyalty programmes are often transactional but surprising and delighting guests might be more effective. As airlines revamp their loyalty programmes, typically replacing mileage-based credits with dollar-based credits, potentially they […]

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The Painful Truth About Hotel Loyalty Programs

For years, marketing gurus and experts have taught a hotel to focus on driving bookings from their loyal customers. These are the guests who book a few times during the […]

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4 Steps to Stay Relevant Through Customization and Personalization

Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than […]

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Data Analytics Top Priority in Asia to Deliver Loyalty Personalization

Loyalty building is apparently a high priority for Asia’s travel brands, with data analytics as a top priority to deliver loyalty-fostering personalization. The survey, part of a recent report by […]

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A Hotel’s Guide to Reciprocal Loyalty

Last November, I had the opportunity to attend Inbound for the first time. For those of you haven’t been, it’s definitely one of the best marketing conferences out there and […]

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How Big Data Is Driving Loyalty Program Revenue

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more […]

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Will Priceline Muscle in on Hotels With Loyalty Program

What’s good for the goose is good for the online travel agencies, too. Commenting on major hotel chains offering exclusive loyalty rates to their members in an effort to undercut […]

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Understanding Guest Experience and Loyalty

Delivering great guest experience leads to loyalty and while rewards systems, points and discounts can help they aren’t the natural way to build guest loyalty. At Experience Hotel we work […]

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Increasing everyday engagement with loyalty programmes

Hilton’s recent shake up of its loyalty programme is a bold move for the company and will impact the whole travel and hospitality sectors. Rebranded as “Hilton Honors”, members are […]

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