loyalty

For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of this media blitz around hotel loyalty […]

The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]

Sam Shank, chief executive of hotel booking app HotelTonight, reveals why traditional travel loyalty programs leave a lot to be desired People tend to love loyalty programs and being rewarded […]

Everyone keeps telling us that loyalty is dead. It’s probably true, certainly in the low-cost airline market. But what they forget is that for many brands, it never really existed. […]

Delivering an unforgettable guest experience is a brand promise delivered on by hotels around the world. And to say it’s an important promise for hotels to make is a bit […]

This time next summer Marriott International CEO Arne Sorenson will be hoping that a crucial element of last autumn’s US$13bn acquisition of rival Starwood Hotels – creating the world’s biggest […]

All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]

Josh Belkin, Hotels.com’s vice president and general manager for North America, says offering exclusive pricing to loyalty program members is a win for all parties involved. Customers get better prices. […]

  If you’ve read an article about hotel technology in the last 6 months, you’ve probably heard about the guest journey. Typically, the journey describes three main phases: pre-stay (or […]

The American Hotel & Lodging Association recently unveiled a new campaign designed to spread awareness about the “dangers” of booking a hotel through a third party. The campaign is a […]