loyalty
Why personalisation can deliver 6% more revenue for your hotel
All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]
Secret Prices, Genius rates: OTA loyalty offerings gain traction
Josh Belkin, Hotels.com’s vice president and general manager for North America, says offering exclusive pricing to loyalty program members is a win for all parties involved. Customers get better prices. […]
How the Guest Journey Can Help Your Hotel Hit Revenue Bullseye
If you’ve read an article about hotel technology in the last 6 months, you’ve probably heard about the guest journey. Typically, the journey describes three main phases: pre-stay (or […]
Hotels Versus OTAs: Who Is Winning Over Millennial Travelers?
The American Hotel & Lodging Association recently unveiled a new campaign designed to spread awareness about the “dangers” of booking a hotel through a third party. The campaign is a […]
Top 3 Rate Shopping Trends to Watch in 2017
We know that hospitality customers are more demanding than ever before. There’s more competition each year due to new builds and the increasing prevalence of OTAs and short-term rentals. NB: […]
Loyalty Programs Must Move Beyond Discounts
Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the […]
Do You (Really) Understand the Value of Retaining Customers?
As a hotel manager, you’ll already know that attracting new customers is a costly business. With the cost of sales increasing all the time as a result of high commissions […]
Driving Direct Bookings Comes at a Cost Too
A little over a year ago, I wrote an article that struck a sensitive nerve: Hotels Promoting Direct Bookings: It’s About Time! Perhaps this is why it was widely shared […]
Predicting Loyalty Churn: Cathay Pacific Marco Polo Case Study
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and […]
Guest loyalty through direct channel is cornerstone in struggle with OTAs
A traditional priority for hotels has been to please and satisfy their clients with the clear objective that the client returns to the hotel on his next visit to that […]