loyalty
Choosing a Loyalty Program that Works for Independent Hotels
In an effort to land repeat customers (and increase direct bookings), loyalty programs are one of the most effective strategies out there. A study by Cornell University found that guests […]
Breakage vs Engagement: The Financial Question for Loyalty Programs
To help understand the challenges that loyalty programs face when trying to optimize the tradeoff between breakage and engagement, we spoke with Len Llaguno, Founder and CEO of SnapShotML, a […]
Loyalty Program Fatigue and What to Do About It
Loyalty is on the verge of major disruption. Technology, such as mobile and blockchain, are forcing traditional loyalty models to adapt and become dynamic to remain relevant in an ever-saturated […]
Hotel expert reveals how hotel’s halt demise of guest loyalty
In the current industry, the task of generating hotel loyalty is a difficult one. The behaviours, attitudes, and expectations of today’s traveller is constantly changing. Couple this with an overwhelming […]
Conversion is King For Marketing and Loyalty Initiatives
For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of this media blitz around hotel loyalty […]
Designing a Guest Loyalty Program to Increase Bookings and Revenue
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]
Six reasons why traditional loyalty programs need shaking up
Sam Shank, chief executive of hotel booking app HotelTonight, reveals why traditional travel loyalty programs leave a lot to be desired People tend to love loyalty programs and being rewarded […]
Is loyalty still relevant in the travel industry?
Everyone keeps telling us that loyalty is dead. It’s probably true, certainly in the low-cost airline market. But what they forget is that for many brands, it never really existed. […]
Three ways your revenue strategy improves guest service
Delivering an unforgettable guest experience is a brand promise delivered on by hotels around the world. And to say it’s an important promise for hotels to make is a bit […]
Hotels: the cost of loyalty schemes
This time next summer Marriott International CEO Arne Sorenson will be hoping that a crucial element of last autumn’s US$13bn acquisition of rival Starwood Hotels – creating the world’s biggest […]
