loyalty
Your Hotel Reputation Matters to Your Revenue
Earlier in hospitality domain, the pricing structures and decisions were majorly based on factors like supply and demand, local events, corporate/negotiated rates, event/group bookings, majorly because of the absence of […]
Loyalty program partnerships key to guest engagement
Over the past several years, hotel companies have grappled with the changing efficacy of loyalty programs, with varying results. After all, if a traveler is a member of 10 loyalty […]
Revenue management changes can help boost hotel performance
As revenue management evolves with the industry and the world around it, revenue managers need to stay on top of their game by playing close attention to new trends as […]
Hotels are boosting loyalty with dining experiences
Dining is part and parcel of the travel experience, with many people now drawn towards destinations based on their food culture and cuisine. Thanks to the rise of food tourism, […]
Seven digital luxury myths dispelled
We are in an era where technology is enhancing, disrupting and integrating into the world of luxury, yet so many misconceptions exist regarding the entwined worlds of luxury and loyalty. […]
Redefining Customer Loyalty in 2018
How do you know you have loyal customers? Is the number of subscriptions to your loyalty program really the indicator? What motivates their loyalty? Every benefit of loyalty Hoteliers have […]
Cracking the code to make airline loyalty count
Since their launch, airline loyalty programs have become valuable revenue drivers, brand builders, marketing tools and assets. They play a critical role in airline profitability, and competitiveness. As consumer trends […]
Hotel Direct Booking Pushes Are Working. What Next?
Everyone in hospitality has an opinion about 2016’s direct booking campaigns. Some hailed them as a long-overdue blow against aggressive intermediaries; others voiced concern that discounting tactics would put long-term […]
The Hotel Industry’s Big Bet On Personalized Loyalty
Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel […]
Building Your Hotel Customer Loyalty – How Easy Is It?
Here’s an exchange a traveler recently shared on Twitter, recounting a quick but memorable check-in experience at a major branded hotel: Me: I’m checking in Him: Long day? Me: Too […]