loyalty
Some new thinking on loyalty…
This week I read a really interesting article published by Oracle and for today’s blog, I thought I would drill down on a couple of points that I found intriguing. […]
How Hoteliers Can Show Exclusive Rates Even OTAs Don’t Have
In today’s digital landscape, hoteliers struggle to attract the attention of shoppers, as well as maintain that engagement throughout the travel planning journey. With only 9% of U.S. travelers knowing […]
Do Loyalty Programs Really Create Loyalty
Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. NB: This is an […]
How Do You Inspire Your Guests to Spend More?
Data is transforming the hospitality sector. Forward-thinking hoteliers are making the most of historic guest interactions along with real-time and future data sets. NB: This is an article from Rainmaker […]
Loyalty programs at your B&B: Discounts vs Perks
By creating a loyalty program at your B&B, you are going to encourage travellers to stay at your property again and again. NB: This is an article from Little Hotelier […]
Misconceptions of Consumer Loyalty Are Preventing Relevant Engagement
Oracle today announced the findings of a global study titled “The Loyalty Divide – Operator and Consumer Perspectives, Restaurant 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs […]
Enhanced Loyalty : What Hotels Can Learn from Casinos
For many properties, capturing total guest value (TGV) has many hurdles. Property Management Systems that don’t capture adequate data, disparate reporting systems and a simple lack of customer data from […]
6 ways to create an effective guest loyalty program to drive bookings
In a highly competitive hospitality industry, you must do everything to attract new guests, and retain your old guests. NB: This is an article by Kashmira Lad, Senior Content Manager […]
How a Rewards Program At Your B&B Could Increase Bookings
Rewards programs are often hailed as a major way to increase direct bookings but, is a B&B loyalty program going to be the best option for your business? NB: This […]
2018 Revenue Management: Loyalty, Group, Ancillary & Personalization
As technology constantly evolves, so does revenue management (RM). Dan Skodol, VP of Revenue Analytics at Rainmaker, recently gave a presentation on the top trends in revenue management. The trends […]