loyalty

monopoly hotels on piles of coins which are increasing in size to illustrate increasing value of hotel upselling

Why Can’t Hotels Drive Rates?

The firm has predicted that hotel occupancy in the US will rise to 66.2% in 2019 – a fifth straight record level. That occupancy will be driven by a 2.1% increase in demand, although this will be somewhat rebalanced with a 1.9% increase in hotel supply.

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Guest Experience vs Guest Engagement: Which Matters Most?

Imagine this: You begin planning a trip to New Mexico. You ask a who lives there where to stay in Santa Fe. NB: This is an article from Runtriz The […]

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Measuring Loyalty: Tracking Passengers Who Fly With Competing Airlines

What would your frequent flyer program do if the most valuable frequent flyer started flying with a direct competitor? Would the program know? What loyalty tracking mechanism provides you with […]

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What Happened to Brand Loyalty? Technology Will Bring it Back

To reach and engage customers in 2019, companies need to deeply understand what today’s consumers value most to appeal to their personal needs. This is especially true in travel – […]

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How Can Your Independent Hotel Compete With Group Hotels?

Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and […]

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Five Guest Engagement Strategies and How Much Staff Effort Required

An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a hotel’s success. What’s the best way […]

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12 Practical Ways to Build Guest Loyalty

In the past, hotel guest loyalty programs were more exclusive – travelers were invited to join only after having stayed a certain number of times. Today, many hotel companies invite […]

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The 5 Hidden Costs of Being a Branded Hotel

Marriott. Hilton. IHG. Wyndham. Choice. For years these chains have publicized the advantages of working with them: advanced loyalty programs that promise to bring consistent customers, low fees, tough negotiations […]

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Ten Commandments For Hotels To Gain And Retain Guests In 2019

Demands from guests will naturally differ depending on their reason for visiting, and hotels, like all successful businesses, have to be prepared to meet the changing expectations of their clientele.

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Strong Loyalty Adoption Provides Key Benefits to Members and Hotels’ Bottom Line

A new, updated Kalibri Labs Special Report, Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018, provides conclusive evidence that the loyalty member campaigns first launched almost three […]

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