loyalty

In today’s world, travelers have become more technologically sophisticated. It is becoming increasingly difficult to measure guest behavior through a standalone system. The modern hotel marketer is encouraged to be […]

In a world where retailers understand the importance of keeping their existing customers and finding ways to have them come back to purchase repeatedly, the question needs to be asked […]

Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood […]

The equation is simple, a successful B&B loyalty program will drive more direct bookings at your property. The bookings that result from a loyalty program are particularly beneficial because they […]

Every company’s ultimate goal is to achieve consumer loyalty. After all, it is 5 times cheaper to retain existing customers then to find new ones. However, with constantly evolving consumer […]

The sheer scale of the hotel industry means that hotels are in a constant battle for attention. In this increasingly competitive online booking space, they’re often forced to drive down […]

Guest Experience Management is one of the most heavily invested areas in the hospitality space & for all the right reasons. Read on to learn why making guest experience your […]

Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel […]

Loyalty programs have become a standard for many hotel brands. But if you are a smaller establishment, or you don’t have a hotel rewards programme in place, you may be […]

Customer loyalty has always been a hot topic in hospitality, even though some marketing gurus suggest loyalty might be dying due to modern customers having too much choice via constant […]