loyalty

An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a hotel’s success. What’s the best way […]

In the past, hotel guest loyalty programs were more exclusive – travelers were invited to join only after having stayed a certain number of times. Today, many hotel companies invite […]

Marriott. Hilton. IHG. Wyndham. Choice. For years these chains have publicized the advantages of working with them: advanced loyalty programs that promise to bring consistent customers, low fees, tough negotiations […]

Demands from guests will naturally differ depending on their reason for visiting, and hotels, like all successful businesses, have to be prepared to meet the changing expectations of their clientele.

A new, updated Kalibri Labs Special Report, Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018, provides conclusive evidence that the loyalty member campaigns first launched almost three […]

Without a new approach, airline loyalty programs risk alienating many customers. Since American Airlines created the industry’s first successful customer-loyalty program, in 1981, almost every carrier has followed suit. These […]

Hotel loyalty programs were created in the 1980s, a spinoff on airline loyalty programs implemented as marketing tools after de-regulation. NB: This is an article from Runtriz Marriott was among […]

Loyalty programs are as simple as: You book, you stay, you get points, and when you have enough points, you get free stuff—usually hotel rooms, but often gift cards, other […]

Globally, airline loyalty programs generate billions of dollars in sales every year. They are the pinnacle of all loyalty programs, and they’re what every company dreams their loyalty program could […]

With pressure coming from OTAs, home-sharing platforms and an unprecedented level of brand proliferation, the global hospitality market has never been more competitive. As a result, earning customer loyalty has […]