leisure

Understanding Guests Reason to Stay will Help Maximize Revenue

There have to be categories that guests fall under. There are huge implications on profitability by not effectively strategizing around segmentation and mix

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Business Travel Remains Negative While Leisure Still Upbeat

There continued to be negative sentiment about the return of the business travel segment whereas pandemic-era leisure travel sentiment remains buoyant

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Tips For Identifying and Attracting The Right Hotel Customer

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

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Leisure Will Steer European Hotels’ Course to Recovery

Recovery in leisure travel will be supported by pent-up demand and accumulated savings, although timing will be influenced by pandemic containment measures

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Reposition Your Hotel: Marketing Strategies For Attracting Leisure Guests

Appealing primarily to leisure travelers may not be central to your Hotel DNA, but with some thoughtful work, it can be done and done without great expense

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man in suit walking with a surfboard reflecting new profile of the digital nomads

Is Bleisure Still a Thing? Spoiler Alert: It Definitely Still Is

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might

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Benchmarking 101: Running an Effective Health Club/Spa

Remember that your spa and health club metrics should always give you insight into your operations. These numbers open up opportunities to leverage your assets for what matters: profit

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How to Use Content Marketing to Win Bleisure Travelers

For the past 20 years, I’ve lived most weeks out of my suitcase while traveling for work. And in that time, I’ve seen the rise of and become a “bleisure […]

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Leading Travel Companies Turn to Data Driven Analytics

Whether travellers and holidaymakers are looking for a couple of weeks abroad, a staycation or even a long weekend getaway, the pressure is always on for anyone working in the […]

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How the Millennial is shaping hospitality future

  The Millennial traveller, defined by age as being born between 1980 and 2000, already makes up over one third of the world’s hotel guests, with predictions that they will […]

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