influencer

In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings

Today’s travelers crave authenticity. Instead of glossy hotel ads, they turn to influencers for real, relatable experiences before booking a stay

Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action

By following these guidelines, hotels can build a robust influencer marketing strategy that drives bookings and enhances brand reputation

Less impacted by economic downturns, domestic travelers are a relatively stable source of revenue compared to international vacationers.

We delve into the benefits of influencer partnerships for smaller luxury hotels and provide actionable tips on how to implement these collaborations

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

A travel influencer possess the ability to bridge the gap between branded content and real-world adventures, offering a glimpse into what awaits guests

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content