hotels
Why You Should Respond to Every Positive Review
Think of responding to positive a review as an extension of the guest experience once the person has checked out of your property
Maximise Guest Relationships: How to Reach Them in Post-Stay Phase
With these small but impactful gestures, you can elevate guest experiences and cultivate a loyal base of satisfied customers
The Disappointment Tax: Profits Can Pivot on Social Reviews
Because of the reach of these channels and the influence they have, negative ratings and reviews have a disastrous impact on a hotel’s financials
The Art and Science of Hotel Budgeting: Time for a Rethink?
Most hotels overdo budgeting and discover that budgets deviate from actual performance as the year progresses
How Travellers Find Destinations for Their Trips
In the planning phase, travellers are considering their destination options and, like the research phase, they turn to numerous different resources
6 Strategies For Crafting A Personalised Digital Guest Experience
We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away
Total Revenue Management: No Chance Without Group Data
Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies
6 Impactful Ways to Adapt Your Hotel to Climate Change
Climate change isn’t coming anymore. It’s here. This year, we’ve seen record-breaking temperatures, devastating wildfires, unusually aggressive storms, and unprecedented flooding around the globe. NB: This is an article from […]
Has The Sustainability Topic Reached Marketing and Revenue Teams?
We ask if the focus around sustainability has made it way into the Marketing and Revenue teams. Does it form any part of the weekly strategic discussions
The Impact of OTAs on Hotel Revenue Management
We explore how OTAs influence your revenue strategies and reveal insider tips to help you thrive in this dynamic environment