hotels
Why Last Minute Bookings Can Be Gold
The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings
How to Build Your Hotel Tech Stack: 7 Things to Consider
Welcome to 2024, dear hoteliers, where a well-structured tech stack is the cornerstone of a thriving hotel. Is it time you created one?
How to Set Up Google Ads Hotel Brand Protection Campaigns
A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing
Trivago Introduces its New Net CPA on Consumption
The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return
How to Switch from Spreadsheets to Analytics: 5 Tips for Hoteliers
These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to
Changing Hotel Marketing Landscape and How to Prepare
Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024
Commercial Strategy Platform: Linking Revenue, Sales and Marketing
A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue
How Hotels Benefit from Consortia and TMCs
Consortia and Travel Management Companies (TMCs) act as pipes, channeling a stream of potential guests toward hotels
A Deep Dive into Hotel Booking Sources
The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources
What is Identity Resolution and Why Is It Important for Hotels?
Identity resolution is the cornerstone of an effective hotel data strategy, and it’s an element that benefits marketing and guest-facing staff
