hotels
Hotels, Forget the 4 P’s and Focus on the 3 I’s
NB: This is an article from e-Marketing Associates Being in the business of hotels is tough. Just when you think that you have the secret to success, you find out […]
Heal your Self-Inflicted Wound and Decrease OTA Dependency
NB: This is an article by Max Starkov, President and CEO of HeBS Digital Background: The year of 2016 will be the first in which OTA revenues in the U.S. […]
Regional search prime opportunities for hotels
Affiliate sites and online travel agencies have kicked brands out of first-page search results, according to a new report by L2. Across 452 non-branded keywords, TripAdvisor had the highest first-page […]
TripAdvisor chief on Instant Book and hotel direct campaigns
TripAdvisor president and chief executive Steve Kaufer admitted there was initial push back from hotels about Instant Book because he did a “phenomenally terrible” job explaining it. Speaking at this […]
As Big Players Diversify, Hotels Pursue New Strategies
Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]
IC Hotels reaches 18 per cent direct bookings
Turkish hotel group, IC Hotels, claims it now achieves more than 18% of bookings from direct marketing campaigns and as a result reduced commission levels to 3%. IC Hotels has […]
10 key learning points from Hoteliers at WIT (Pt 1)
Key industry players geared up to “Reboot” and tackle the big issues like how to surf the wave of technology that pervades the industry (without being caught in the riptide), […]
Book. Stay. Go. Launches SaaS Marketplace
Book. Stay. Go., a leading mobile hotel solution for business, mobile, and millennial travelers, today announced the launch of the hotel industry’s first SaaS-enabled marketplace, featuring mobile check-in and mobile […]
Marriott delivers seamless, consumer first experience
A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution […]
Expedia’s view: Publicly available loyalty rates may be bad
NB: This is a viewpoint by Melissa Maher, senior vice president of the Global Partner Group, at Expedia. One of the questions that raised a great deal of discussion was […]
