hotels

7 Instagram Best Practices to Drive More Bookings

Curalate recently hosted a fantastic webinar on Instagram best practices for hoteliers. For those not too familiar with it, Instagram is a visually driven social media platform predominantly used by […]

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Getting Hotel Bookings with Email Marketing

Sometimes, all your hotel marketing strategy needs is a way for your hotel to break through the noise. Email marketing is a great tool to break through, and it has a […]

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Why Google poses the biggest threat to travel firms

NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]

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6 ways hotels can use social media to attract more guests

To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed […]

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Hyatt on how to get your pricing staples right

Getting hotel rates straight sounds complicated but for Hyatt it’s about keeping it simple from the get go. Like all the big chains, Hyatt Hotels has the budget and the […]

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Turning Data into Action: Segment Your Audience

Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way […]

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Three approaches to pricing that improve revenue strategy

NB: This is a viewpoint by Paul Van Meerendonk, Director of Advisory Services for IDeaS. One of the most important decisions every hotel organization needs to make is establishing their […]

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How Hotels Make Their OTA Addiction Worse

The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. It’s your fault, not the OTA’s, if an OTA-driven guest doesn’t come […]

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How Google’s Rich Snippets Features Drives Hotel Bookings

Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of […]

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European ADR and RevPar up but Occupancy flat

According to STR data, when compared with May 2015 Europe reported nearly flat occupancy (-0.3% to 73.4%). However, a 2.1% rise in ADR to EUR114.28 drove a 1.7% increase in […]

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