hotels
Per Available Customer: Future of Hotel Revenue Management
A revolution is happening in hotel revenue management. Hotel companies with the highest profit expectations and the most data-driven cultures are beginning to follow the customer instead of the product. […]
The Dymanics of Static Content Management
NB: This is an article from H2C Updating rates and availabilty across multiple channels via direct connects and channel managers has become commonplace throughout hospitality as well as the distribution […]
How to Go Mobile with Your Hotel Website
NB: This is an article from Sojern Mobile is the primary device of online activity, representing 65% of digital media time. Hotels are right in the thick of this: according […]
Airbnb revenues up 89 percent, driven by Millennials
With the end of August drawing near, travelers are returning from their summer getaways in droves. Data from Slice Intelligence shows that Airbnb was a major benefactor of the summer […]
Why a Mobile Website is Essential for Hotels
Last month, I hosted a webinar on “How to Build a Mobile Website That Converts.” It’s a topic that Leonardo is passionate about educating hoteliers on, especially since Google’s algorithm […]
5 Hotel Online Reputation Mistakes You Might Be Making
The importance of online reputation management is no longer disputable. It’s also easy to make mistakes, as many hoteliers have found, as the wrong response can get a lot of […]
Hotels Offering Loyalty Rates on OTAs: The Dark Side
Expedia is now very kindly allowing hotels to offer their normally closed user group member-only rates publicly on Expedia. Red Lion Hotel Group (RLHG), a brand that operates in […]
Hotel loyalty rates may hurt more than OTA fees
A recent Deutsche Bank Research Report published July 13, 2016, highlighted hotel owners’ creeping concerns. Something just isn’t quite right when it comes to the proliferation of loyalty rates. NB: […]
8 Essentials Every GM Needs to Know About Digital Marketing
Of the most pressing issues facing hotel marketers, internal stakeholder communication and education about digital marketing continues to be often overlooked and neglected. Especially with budget season moving into high […]
Don’t believe the hype, Hotel Slowdown Goes On
Don’t believe the positive 2017 U.S. and global hotel forecasts you’ve been reading. Rather, be prepared, for the worst is yet to come. As the weeks move on, occupancy continues […]
