hotels
How 6 Current Social Media Trends Could Reshape Hotel Strategies
We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge

Create Your Digital Marketing Strategy Before Jumping Into Tactics
As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy
Unleash the Power of AI-First Business Intelligence and Analytics
In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game
Google Pauses Low Activity Ad Groups: What Hotels Need to Know
For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important
Deploying AI in Hotels Now as Simple as Uploading One Document
To improve hotels staff productivity and guest satisfaction, we have added a new set of tools focused on process automation and refinement of AI interaction
Instagram’s Hidden Formula: Top Tips for Ranking Success
Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies
The End of OTA Rate Parity
We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate
Do Automated Response Tools Really Increase Guest Satisfaction?
With these considerations in mind, the challenge lies in harnessing the benefits of automation without neglecting authentic guest communication
6 Tips to Boost Revenue Through Improved Service Levels
Optimising your service standards is a highly effective way to make your property stand out from the online competition and boost overall profitability
Rethinking Predictors of Demand for Overnight Accommodation
This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector