hotels

When implemented strategically, discount pricing can help drive revenue, boost profitability and reach new segments

The importance of analytics in the hospitality industry cannot be overstated, as it provides several critical benefits

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

Overall, the median increase in rates for a standard hotel room compared to those nearby weeks was 44%, which is a huge boost to local hotel rates

Hotel price monitoring can be a hectic and time-consuming process. It’s normal to feel overwhelmed or confused amidst the plethora of option

We can spend a lot of money trying to bring people and generate traffic to our site, but if our website doesn’t work properly, it’s like a leaking sink

By eliminating the need for users to visit intermediaries, you have a higher chance of converting potential guests into booking and interact direct

There have to be categories that guests fall under. There are huge implications on profitability by not effectively strategizing around segmentation and mix

Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape