hotels

We all know that demand forecasting is the holy grail of revenue generation for hotels. As hoteliers, you need to measure room and hotel demand at various levels and for […]

It sounds so simple, doesn’t it? You want to make more money? Just increase your rates. However, finding ways to maximize and continually grow rates while maintaining high occupancy is, […]

The digital marketing landscape seems to shift and expand every day. NB: This is an article by Vizlly You need to send out emails, update your blog, conjure up local […]

In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for […]

All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]

In the world of online travel first came the search engines, then the OTAs (online travel agencies, i.e. Expedia) and most recently the metasearch engine websites such as Trivago and […]

Josh Belkin, Hotels.com’s vice president and general manager for North America, says offering exclusive pricing to loyalty program members is a win for all parties involved. Customers get better prices. […]

It’s been more than a year since several major hotel brand companies introduced campaigns to prod consumers to join its loyalty programs in exchange for discounted room rates when they […]

Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. NB: This is an article from NetAffinity Tricks of […]

Everybody is talking about the rise of mobile bookings. In fact, a study by eMarketer estimates that by 2021, half of all digital travel sales will be made from smartphones or tablets. […]