hotels
7 data-driven themes for cracking the hotels customer experience
Sometimes executives make assumptions based on gut feel but should hotels start thinking more like tech companies to take back control? Love them or hate them – and yes hotels […]
Seven ways to hone your Hotel PPC strategy
With summer arriving and ‘last minute holiday’ searches rising, now’s the time to start thinking about your PPC strategy. Most businesses, regardless of industry, will be subject to some level […]
Key Drivers for Hotel and Resort Spa Profitability
Relaxation and a sense of wellbeing are at the heart of the spa and wellness market. Hence, it’s no wonder that hotels, resorts, and spas have begun to reorganize their […]
Prospecting Campaigns: The Modern Billboard for Hotels
What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic. Many hotels have questions about which types of campaigns are best, what […]
Why travel brands should be investing in chat bots, now
It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention. This often involves employing a team […]
Growing Importance of Hotel Online Reputation Management
“It takes a lifetime to build a good reputation, but you can lose it in a minute” – Will Rogers Well said, indeed! Earning a good reputation is certainly not […]
Executives on the changing revenue management landscape
Experts in the field of revenue management seem to think the “management” part of that has grown anachronistic for the work done by RMs. Speaking at the HSMAI Revenue Optimization […]
Online Travel Agencies Go on $ummer $pending $pree
As peak summer travel season gets underway, booking sites are fueling an ad boom that shows no sign of slowing. They are battling each other and traditional hotel brands like […]
Convention Center Hotels Boost Both Supply and Demand
Municipalities across the United States are seeking approvals, funding or public-private partnerships to develop or redevelop their convention centers with attached, big-box hotels. City councils in Kansas City and Oklahoma […]
Choosing best distribution strategy: Should it be as unique as your hotel?
Technological advances have reshaped the hotel distribution landscape. Consumers have access to an unprecedented number of options for shopping and booking hotels. And every hotel has unique needs when it […]
