hotels

A little over a year ago, I wrote an article that struck a sensitive nerve: Hotels Promoting Direct Bookings: It’s About Time! Perhaps this is why it was widely shared […]

Today, hotels are battling it out on numerous fronts to keep themselves ahead in a constantly challenging marketplace. Increased industry competition, the growth of the sharing economy, and the need […]

While revenue management is very much a numbers game, the fundamentals are evolving fast. One key area of change is the impact a hotel’s online reputation has on revenue – […]

“It’s not always that we need to do more but rather that we need to focus on less.” — Nathan W. Morris In hospitality, the measurement and management of productivity is […]

  Should hotels be texting guests? This question was posed multiple times during the 2017 HITEC conference in Toronto, with varying levels of acceptance from operators. One thing is certain: […]

Sometimes executives make assumptions based on gut feel but should hotels start thinking more like tech companies to take back control? Love them or hate them – and yes hotels […]

With summer arriving and ‘last minute holiday’ searches rising, now’s the time to start thinking about your PPC strategy. Most businesses, regardless of industry, will be subject to some level […]

Relaxation and a sense of wellbeing are at the heart of the spa and wellness market. Hence, it’s no wonder that hotels, resorts, and spas have begun to reorganize their […]

What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic. Many hotels have questions about which types of campaigns are best, what […]

It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention. This often involves employing a team […]