hotels
3 Most Important Components to an Enhanced Hotel Guest Experience
Before we talk about what is important to an enhanced guest experience, we should probably level-set on what is a standard guest experience. NB: This is an article by StaynTouch […]
Five Ways Resorts Leverage Technology for Outstanding Guest Service
Whether it’s a five-star property providing five-star service or an economy hotel ensuring a warm welcome and efficient service, a property’s reputation and success are founded on friendliness, efficiency and […]
The Hotel Chain That Doesn’t Need Booking.com or Expedia
In the last couple of years, hotel chains have gradually tried to wrestle back control over distribution from online travel agents. Some have been more successful than others, thanks in part […]
9 Issues To Consider When Buying Hotel Email Marketing Software
In today’s rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and failure both […]
Hotel and OTA Direct Booking Winners and Losers in 5 Charts
With all the hoopla over hotel-direct bookings and online travel agency retaliation and maneuvering, the balance of power in U.S. market share among top players has been surprisingly even-keeled over […]
Why Hotel Distribution Is No Longer a Job, but a Button
I read an article recently about the slow demise of publishing. It looked into how publishing is hardly still an industry in today’s day and age, thanks to platforms such […]
How six hospitality brands use personalisation to enhance customer experience
Personalised marketing means more than just addressing the customer by name. For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and […]
The hotelier’s ‘cheat sheet’ for being mobile friendly
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. […]
trivago, Google and TripAdvisor: booking similarities and differences?
What is their objective? Improving the user experience and, therefore, increasing conversion by eliminating any possible loss (clients who don’t convert), which happens when they go to the OTA or […]
Do You (Really) Understand the Value of Retaining Customers?
As a hotel manager, you’ll already know that attracting new customers is a costly business. With the cost of sales increasing all the time as a result of high commissions […]
