hotels

Content marketing. You’ve probably heard this term being thrown around a lot over the past few years, but do you know how important content marketing for hotels is when it […]

Over the past several years, hotel advertising on Google has become increasingly complex, due to changes instituted by Google itself, changes in travel consumer planning behavior, and advancements in technology. […]

Facebook is the largest social media community in the world, and still growing! In June 2017, it reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is […]

In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position. Savvy online travelers frequently make their decisions based […]

  With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking […]

Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. NB: This is an article by Paul van Meerendonk, Director of Advisory […]

I am a firm believer in the power of the blog. With enough of the right content, I can move mountains — if the mountains were relevant site traffic and […]

Hotel search marketing is an important tool in attracting new guests and event planners to your property. NB: This is an article from SocialTables Google and other search engines now […]

Online content: When it’s good, it’s great for marketing a hotel online. When it’s bad, it’s not doing anybody any favors – if anything, it’s discouraging guests from booking. This […]

At the upcoming Annual Hotel Conference, taking place Oct. 11 and 12 in Manchester, UK, Michael McCartan will be leading a talk on the relationship between hotels and online travel […]