hotels

In recent years there has been a shift in the way that people consume media. Streaming platforms like YouTube, which has seen its viewership increase ten-fold in the past five […]

Every hotel has some form of PPC campaign running these days. And regardless of whether you’re using retargeting ads, Facebook ads or remarketing lists for search ads (RLSAs), the intention […]

With Christmas being less than 6 weeks away, planning for the festive season is in full swing and most Christmas decorations are being put up in hotels already. As well […]

Responding to what one travel expert categorized as “a wake-up call,” TripAdvisor has begun placing symbols next to hotels and resorts that have been identified as locations of sexual assault […]

The hotel direct booking war is on. And, hotel owners are in no mood to take a step behind. While it’s important to increase a hotel’s direct bookings, every hotelier […]

Another year has nearly flown by. You are probably in the midst of or getting started on your strategy for the next year. We’ve put together some trends to consider […]

Hotels around the globe are happily promoting “their” review sites. Logos and links to Trip Advisor and similar sites are prominently displayed on hotels’ home pages and they proudly show […]

On October 4, 2017, Google released an update that allows AdWords campaigns to spend up to twice their average daily budget. Previously, campaigns would only serve up to 20% over […]

Last week, the small world of French hospitality was the scene of a truly extraordinary earthquake: Booking.com decided to charge its commission on the crumbs that represent no-shows and cancellations, […]

In August we published an extensive guide and infographic to help hotels selecting the right distribution solutions according to their specific needs. The guide was an unexpected success and it […]