hotels
5 Ways Hotel Marketing Automation Boosts Efficiency
The battle for the attention of your guests has never been more intense. Fortunately, there are a few ways to help ease your hotel email marketing efforts to retain […]
Front Desk Staff As A Distribution Channel
Your front desk staff is a gold mine for extra revenue. With a little bit of training, they can be trained to convert enquiry calls into bookings. More importantly, being […]
6 keys to Digital Marketing success in 2018, Part 3: User experience
User Experience becomes even more important In 2018, user experience will be key for your site design and development initiatives. Site speed, readability, and site architecture will be critical to […]
Airbnb: As professionals find success is there still room for sharers?
Ask Harvey Hernandez about his upcoming real estate project in Kissimmee, Florida, and he’ll respond with the easy charm and outsized boasts endemic to his industry. The 324-unit complex near […]
Mobile Cloud PMS: Perfect For Independents, Groups & Brands
The traditional hotel PMS systems that have been the go-to choice for independents and multi-properties in the past are quickly being overshadowed by more modern cloud-based PMS systems. Legacy systems […]
Social Media Madness: Actively Using Influencers Can Help Bottom Line
Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course […]
Airbnb Struggles to Balance Its Past and Future
Homesharing is how Airbnb got its start, with a couple of air mattresses on the floor of the San Francisco apartment CEO Brian Chesky and co-founder Joe Gebbia shared back […]
Travelers turn to Facebook Messenger for better customer service
When Karen Korr wanted to change part of her European itinerary, she didn’t call Travelocity, her online travel agency. She didn’t send an email or a text message, either. Instead, […]
Why your mobile traffic is not turning into bookings
Visits to hotel websites from smartphones (tablets not included) in many cases now represent more than 50% of the total amount. However, bookings made on these devices, although growing strongly, […]
Create a digital comms plan that bags you direct bookings
The holy grail of any hotel’s online presence is securing bookings directly. Online Travel Agents have tremendous power within the hotel industry and they’re often the go to booking method […]
