hotels
A hotel marketer’s guide to CRM
Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data. As the guardian […]
Overdependent on OTAs? You need to rethink your distribution mix
“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]
5 revenue management questions independent hoteliers should ask
Advanced revenue management systems, powered by machine learning, are used by leading hotel brands around the world. NB: This is an article by Tracy Dong, Lead Advisor APAC at IDeaS […]
How your OTA pricing model mix can distort important stats like RevPAR
RevPAR (Revenue Per Available Room) is one of your hotel’s most important performance metrics. Yet while commonly used and heavily relied upon, it’s a metric that isn’t without its faults. […]
It’s Time for Hotels to Wake Up and Re-evaluate Their Voice Channel
The voice channel delivers from 20 to 50% of bookings for hotel brands. So why has the Contact Center become such an overlooked hospitality distribution channel? In my opinion, our […]
Has Google Made the Lowest Hotel Rates Harder to Find?
Google appears to have recently changed how it treats the biggest hotel discounts in its advertising-driven, price-comparison hotel search. In our test searches, we see a change. Google used to […]
Essential Reporting Strategies to Maximise Your B&B Revenue
Managing revenue and maximising profit is one of the most important tasks for any B&B operator, and it’s one of those items that is never truly complete. NB: This is […]
Hotel PMS Evolution: From Managing Rooms To Engaging With Guests
It is easy to forget that hotels did not always have a Property Management System (PMS) to handle their bookings. Before the 1940’s, reservations were booked by mail, telegram, or […]
Trends in reservations inquiry call volumes: Is there more to the numbers?
As a hotel reservations consultant and sales trainer, I’m often asked for my perspective on the current trends regarding the number of inquiry reservations call received vs. previous years. Many […]
Success with Hotel Revenue Management Means Asking Right Questions
According to the The 2018 Smart Decision Guide to Hospitality Revenue Management, more than one-quarter (28%) of hoteliers who have not upgraded their revenue management within the past 3 years plan […]
