hotels
Why rate management is not revenue strategy
The practice of revenue management encompasses several activities that revenue managers can use to help steer their hotel’s profitability and performance. These responsibilities are vast and varied—they can range from […]
Important mobile booking stats for hotels in 2018
Over one third of people now use a mobile device to book a hotel room. That’s according to the latest Travel Flash Report by Criteo. The shift to mobile continues […]
Hotel Groups Increase Flexibility to Guests Use of Loyalty Points
As hotels prepare and refine their loyalty program strategies for 2018 there are apparently three key hospitality trends that the collective industry needs to prioritize. That is according to Barry […]
What’s the ideal mix of OTA business for your property?
The groundswell of support for “book direct” initiatives is squarely aimed at reducing reliance on online-travel-agency production. Blindly following a course of action to simply reduce OTA transaction mix by […]
7 Ways SMS Improves The Hotel Guest Experience
The new year marks the beginning of exciting adventures to come for many travelers. Make your hotel the go-to travel destination for all their hospitality needs in 2018 by harnessing […]
What Facebook News Feed Changes Mean for Hospitality Marketing
By now, we’re sure you’ve heard about Facebook’s plan to change their News Feed and, ultimately, the way users receive meaningful content within the social media giant’s platform. The news […]
How to Prevent and Manage Cancellations and No-Shows
It’s happened to every hotelier. The afternoon begins well, the transition between check-out and check-in is proceeding, rooms are being cleaned, last minute details arranged, special requests organized, and you’ve […]
Training Your Hotel Staff On A New PMS Should Take Minutes, Not Days
Time is an incredibly valuable currency, especially in the hospitality world. Running a hotel effectively requires efficiency and guest-focus to always be top of mind — which means your staff, […]
Lookback Windows Explained: Measure Impact of Your Travel Advertising
Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s […]
Free Property Management Software – More Disruption?
Our industry is ripe for all kinds of disruption. The two big disruptors today are online travel agents and home sharing services. NB: This is an article by David Lund, […]
