hotels

For many properties, capturing total guest value (TGV) has many hurdles. Property Management Systems that don’t capture adequate data, disparate reporting systems and a simple lack of customer data from […]

PMS, a hotel property management software system, was traditionally defined as a platform which enables hotels to manage their front-office requirements such as billing, room assignment, booking reservations, and all […]

Cautiously optimistic hoteliers indicate reliance on OTAs and emergence of Airbnb are concerns. NB: This is an article from IDeaS A survey of 100 leading hospitality industry professionals from across […]

Online direct bookings must increase. That’s a mandate for nearly all hoteliers, and it places a premium on central reservation systems (CRS) – still the overwhelmingly preferred solution for distribution […]

There are two types of people in the world; those who can’t stand social media, and those who’ve already stopped reading halfway through this sentence to check their Twitter feed. […]

As the snow clears and the sun peaks it’s head out from behind the clouds, we get the urge to dust off the cobwebs and start afresh. So whilst we’re […]

Today, a state-of-the-art hotel revenue management solution is capable of generating tens of thousands of optimal pricing decisions on a daily basis. There is reason to believe that capabilities will […]

You have likely heard the words Google AdWords and Retargeting. Maybe you have even invested in one of them as part of your digital marketing strategy. If so, you are […]

Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts. […]

In today’s ever-evolving hospitality industry, what makes a great marketing strategy? One thing remains certain. In the hospitality industry, succeeding in marketing requires knowing your guests. And the best way […]