hotels
Owners vs Operators: Interest Misalignment of Distribution Costs
Currently, most hotel management companies/operators earn their room-related management fees as percentage of gross room revenue, irrespective of whether room revenue is generated from OTA bookings or bookings that are […]
Ingredients to a Profitable Hotel Distribution Strategy
Understanding your audience and then being able to sell suitable inventory to them, on the right platform and at the right price the key to a profitable distribution strategy. NB: […]
New Look for Google Mobile Hotel Ads
“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile […]
The Secret of Hotel Upselling and Cross-Selling
Hotel upselling and cross-selling are both great ways for you to boost incremental revenue on bookings. Both strategies revolve around a similar goal but it’s important to understand their differences. […]
Acquisition Cost vs Opportunity: Importance of Distribution Channels
When it comes to achieving higher degrees of hotel profitability, nothing provides more opportunity for financial growth than an intelligent revenue strategy. Strategic revenue management is recognised as an important […]
Enhanced Loyalty : What Hotels Can Learn from Casinos
For many properties, capturing total guest value (TGV) has many hurdles. Property Management Systems that don’t capture adequate data, disparate reporting systems and a simple lack of customer data from […]
Cloud PMS : A Safe Bet for Security, Liability and Payments
PMS, a hotel property management software system, was traditionally defined as a platform which enables hotels to manage their front-office requirements such as billing, room assignment, booking reservations, and all […]
Strong Hotel Revenue Growth Predicted for Asia-Pacific
Cautiously optimistic hoteliers indicate reliance on OTAs and emergence of Airbnb are concerns. NB: This is an article from IDeaS A survey of 100 leading hospitality industry professionals from across […]
Dissatisfied with Your CRS? You’re Not Alone
Online direct bookings must increase. That’s a mandate for nearly all hoteliers, and it places a premium on central reservation systems (CRS) – still the overwhelmingly preferred solution for distribution […]
How To Interact With Guests On Social Media (Without Causing A Stink)
There are two types of people in the world; those who can’t stand social media, and those who’ve already stopped reading halfway through this sentence to check their Twitter feed. […]
