hotels

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and […]

What can a blockchain platform do for the hotel industry? Quite a bit, according to several startups and entrepreneurs who are building platforms that use distributed ledgers and cryptocurrencies to […]

Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online […]

In today’s internet-centered society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. NB: This is an article from eMarketing Associates Online […]

The world around us is changing rapidly. And this means that our industry changes as well. NB: This is an article by Genya van Belzen at RoomRaccoon New trends come […]

The visuals-first social media channel continues to enjoy widespread appeal, with 35% of U.S. adults now saying they use Instagram. When it comes to 18- to 24-year-olds – the next […]

Each year, review websites have more and more influence on how people make booking decisions. According to Travel Weekly, guests are also finding online reviews to be more credible than […]

Running a lodging operation is a complicated task involving a lot of moving parts. Hoteliers must manage reservations, communicate with guests, and oversee staff—among numerous other tasks. NB: This is […]

Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and performed (or not performed) certain actions while browsing it. NB: This is an […]

Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge because of the nature of the […]