hotels

The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Hotel brands […]

Personalisation is one of the main buzzwords dominating the industry and trends reports in 2018. Since the shift from offline and print advertisement to digital campaigns has taken place years […]

Most people don’t book a room on their first visit to a hotel website. It can take repeated visits for that to happen. Social media retargeting is about capitalizing on […]

Guests can generate revenue for a hotel in many different ways. Revenue management powered by guest valuation algorithms enable hotels to increase guest wallet share, keeping guest spending on-property instead […]

Hotels are faced with an interesting dilemma. We’re entering a time of hyper-personalization — guests show dominating preference for hospitality experiences which are more unique in nature and catered to […]

Here today, gone tomorrow. We all know hotel marketing moves at a rapid pace. Tactics that crushed it last year may no longer even be relevant today. So, what’s worth […]

Gaining visibility on websites such as Kayak, Expedia, and the largest travel website with over 570 million reviews and opinions across the globe, TripAdvisor, is a core component to any […]

Many hoteliers consider OTAs to be their best sales channel. “Reservations are always coming in from Booking.com,” we hear them say. Reality is, as usual, a little more complex than […]

For hotels, guest feedback brings a world of possibilities, including the chance of using one’s reputation for marketing. What can be easier and more effective than attracting new guest through […]

Agoda, the original Asian OTA, has gone rogue on pricing. Multiple hoteliers say Agoda regularly sells unauthorized static wholesale rates through the site, undercutting them on price without any regard […]