hotels

The first association most people still do when they hear about Revenue Management, is pricing and rate management. NB: This is an article by Silvia Cantarella of Revenue Acrobats This […]

Great marketing is all about being able to tap into the mind and predict the behavior of your target audience. Fortunately, doing so does not require any psychic abilities or […]

In the last few years, Google has changed their business listing infrastructure a great deal from Google Places and Google + Business into a single comprehensive platform called Google My […]

By this point, the number of studies testifying to the positive impact of direct bookings – and the sometimes harmful influence of OTAs – is approaching too many to count. […]

For a long time hotels did not just underutilize data, but were intimidated by it – the amount of it, and where and how to even begin analyzing and using […]

Your central reservation system (CRS) is one of the most important assets in your hotel’s overall marketing arsenal. (Yes, marketing… because pricing is one of the four “Ps” of marketing) […]

Hotels can make the biggest impact to their bottom line with an optimized direct channel. But a recent white paper by HEDNA found most independent properties are underinvesting and undervaluing […]

“Science is a way of thinking much more than it is a body of knowledge. ~ Carl Sagan ~ When it comes to developing pricing strategies, dealing with the competition, and […]

Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating […]

Every hotel experiences need periods. Whether it is the shoulder season, big group cancellation, missing pace, or just a bad month, these things happen to almost everybody in our industry. […]