hotels
Hotel Distribution in Need of Tech Innovation
The universe of hotel distribution is in a period of transition, according to a panel of experts speaking during HSMAI’s recent Revenue Optimization Conference. Panelists speaking during the “Avoiding collisions […]
Leverage Your CRS to Improve Direct Booking and Boost RevPAR
One of the best – and worst – things about the hospitality industry is how much most hotels have in common, they’re offering relatively similar products and have a great […]
Is your hotel PMS genuinely future-proof?
There are a number of competing hotel PMS options out there at the moment, but not all platforms are created equal. NB: This is an article from Welcome Anywhere The […]
Key Takeaways for Hotels From the Paid Search Benchmark Report
The world of paid search marketing remains hugely competitive for hotels, but understanding the latest industry trends and consumer behavior can make a big difference to how search campaigns perform. […]
7 Trends Influencing Smart Content Marketers
An Echo smart speaker alongside a vintage, burnt-orange lava lamp. It’s a jarring contrast. “Dated” alongside “modern” tends to clash. A hotel team’s handling of social media and content marketing, […]
Drive Traffic to Your Website from Pinterest with Alt Text
For hoteliers trying to reach travel planners, Pinterest is one of the best social media websites to have a presence. 28% of daily users say that Pinterest is their go-to […]
Focus on Demand Optimisation For a Successful Total Revenue Plan
In this series of articles on Total Revenue Management (TRM) we started by identifying five core elements namely, Revenue Culture, Market segmentation, Seamless technology, Forecasting by Revenue stream and Optimisation […]
How to Optimise your B&B Property Management System
Your property management system (PMS) is the heart and soul of your B&B. NB: This is an article from Little Hotelier It manages your reservations, assists you in driving more […]
Google Adwords Update: What are the implications for hotels?
This year is set to be an important one for advertisers currently using Google Adwords to shop their wares. If your hotel is one of these businesses, Google is introducing […]
How to Develop a Successful Hotel Content Marketing Strategy
Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. But like anything that gets repeated by anyone and everyone, the […]
