hotels

With regards to running the hospitality business, it’s never as usual. It might be on immediacy is a major part of traveling. Maybe it’s the financial uncertainty that wreaks ruin […]

With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their […]

Innisfree houses a robust internal marketing agency called Bee Loud. Recently, the executive team and many General Managers reached out to us with concerns about our digital advertising spend. We […]

Hotel marketing automation provides the required competitive edge you need to connect with guests by targeting them with the right information at the right time. With marketing automation solutions, you […]

Businesses in the digital era thrive and die by ratings and reviews. Those little stars on platforms such as Google Business, Yelp and Trip Advisor can hold more sway than […]

The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Hotel brands […]

Personalisation is one of the main buzzwords dominating the industry and trends reports in 2018. Since the shift from offline and print advertisement to digital campaigns has taken place years […]

Most people don’t book a room on their first visit to a hotel website. It can take repeated visits for that to happen. Social media retargeting is about capitalizing on […]

Guests can generate revenue for a hotel in many different ways. Revenue management powered by guest valuation algorithms enable hotels to increase guest wallet share, keeping guest spending on-property instead […]

Hotels are faced with an interesting dilemma. We’re entering a time of hyper-personalization — guests show dominating preference for hospitality experiences which are more unique in nature and catered to […]