hotels
What You Need to Know as You Evaluate Your Local Search Strategy
Online search is constantly evolving, and the local search space is especially changing. Google reevaluates its algorithms and results pages regularly, making keeping up with the latest search trends a […]
5 Google Analytics Reports for Hotels
According to some, the world’s most valuable resource is no longer oil, it’s data! And for an online businesses such as a hotel there is so much available data and […]
Hotel Inventory Management: How to Maximize Revenue
The hospitality industry is a fiercely competitive space and inventory management plays a critical part in overall hotel success. Here are four ways to streamline inventory management to maximize revenue […]
The rising cost of hotel PPC…and what to do about it
As owners and asset managers struggle to offset the rising costs of debt service, brand fees, energy, staff and insurances, marketing costs have also come under intense scrutiny. For many […]
Supercharge Your Bookings With These 7 Simple Promotions
All you need for an effective promotion is a bit of creative thinking and smart execution. Here are some ideas to get you underway. NB: This is an article from […]
How Virgin Holidays is using AI to improve email marketing ROI
Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers. Previously, the company has relied on copywriters to […]
How Dorchester Collection Uses Data to Find Problems and Humans to Fix
At the Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. Our tool, Metis, analyzes data from online reviews […]
Coming Soon: The Integrated Revenue Generation Team
The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of […]
How to use business insights to increase your hotel revenue
For any hotel business to survive and thrive in this industry, it has to have a perfect plan that works best for growth and hotel revenue hike. (Actually, this is […]
PolyU Study Explores Why Reviews Matter in the Sharing Economy
More and more people are offering their homes through peer-to-peer sites such as Airbnb to generate extra income, and those who are awarded “Superhost” status can expect to receive more […]
