hotels

Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests

Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences

AI agents are reshaping the hotel industry, automating repetitive tasks, optimizing revenue strategies, and enabling more meaningful guest interactions

It’s time to confront these challenges head-on and transform every aspect of your guest experience into a revenue-generating powerhouse

With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking

We’ve outlined common objectives for hotel Facebook ad formats that you may be considering and how these can help your campaigns succeed

Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries

Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy

We explore the key trends shaping the revenue management landscape during 2025 and how hotels are already adapting to the new environment