hotels
Applying Futurecasting to Hotel Distribution
Futurecasting is a practice used by many businesses to plan strategically for their future. The practice evaluates underlying industry dynamics, predictive analysis and a variety of business strategies to help […]
6 Ways It Pays to Use Facebook Dynamic Ads for Travel
It’s no secret that many people turn to social media to help them discover and book travel. Today, travelers spend 5x more time on Facebook than on travel-related apps, sites, […]
Overview: The Increasing Costs of Hotel Customer Acquisition
When we talk about red flags and concerns about increasing acquisition costs, some might be inclined to dismiss any worries and point to continued growth and prosperity—both in the industry […]
Booking.com is now offering third-party inventory with Booking.basic
We are used to Booking.com’s inventory appearing re-distributed in endless places. The surprising thing is when we come across the opposite finding which, up until now, has gone unnoticed in […]
5 Mistakes That Sabotage Your Hotel Revenue Management Efforts
Implementing the best procedures and practices of revenue management at a hotel to increase overall revenue is not an easy task. NB: This is an article from Hotelogix Especially, when […]
Why Hotel Brands and Franchisers Secretly Love the OTAs
I know we all hear the battle cries every day in our industry, but what’s really going on with hotel brands, franchisers, the online travel agents and their war over […]
Why Your Hotel Needs a Video Marketing Strategy
Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across […]
Watchdog OTA crackdown is a timely reminder for independent hoteliers
The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News. […]
How Google My Business Exploits the Hospitality Industry for Profit
The hospitality industry is being exploited by Google for their own profit. To be clear this article is not about regular search results where thousands of pages compete in an […]
Hotstats Hotels Performance: MENA, Europe, UK and US (May 2018)
MIDDLE EAST & AFRICA Profit per room at hotels in the Middle East & Africa continued its downward spiral in May as year-on-year GOPPAR levels plummeted by -21.5% as revenue […]
