hotels

Is it a temporary reset or the metasearch new reality? Metasearch critics have long warned that comparison-shopping businesses from Trivago to TripAdvisor have been overly dependent on a couple of […]

An automatic email campaign can be a very effective way of driving interest, capturing data and securing revenue for your B&B – as long as you do it right. NB: […]

Today’s tech-savvy independent hotels have cause for celebration. In fact, according to data from Expedia Group, independents have two reasons to feel good about their standing in the hospitality industry. […]

When it comes down to it, the ‘threat’ of home-sharing businesses such as Airbnb is not universally the same to every hotel. Depending on location, size, and brand some hotels […]

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The need for an independent system to […]

Let’s start off by busting one of the biggest marketing myths: Great hotel marketing requires a massive investment. On the contrary. Tons of FREE marketing tools have exploded onto the […]

When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited. Focus your hotel’s online activities on data driven decisions and make your […]

Revenue maximisation is a central, year-round responsibility for all revenue or property managers. But it’s especially tough during periods of low demand, when you need to come up with creative […]

In recent years, many articles on Revenue Management and Online Distribution have been written on topics that have either pushed for an increased number of channels and therefore exposure of […]

Most hotel marketers associate traditional ad buying as a hit-or-miss strategy. Buy space in a magazine… pray for an unknown return. “Programmatic advertising,” which has generated a lot of buzz […]