hotels

Every good SEO strategy should feature regular audits of your website. In this post we talk about what an SEO audit typically includes. Let’s roll! Technical SEO This looks into […]

Yep, we are talking about cake. All the green paper ‘cake’ you, a smart hotel General Manager, will make if you understand your marketing funnel. So read on. Traditionally marketers […]

“The meetings and events industry is thriving,” says Issa Jouaneh, senior VP and GM of American Express Meetings & Events. Companies are recognizing that meetings engender growth within their organizations. […]

In today’s ultra-competitive hotel market, hoteliers know that fully-functioning distribution channels are key. Yet many of them are still having trouble getting the most out of their channels. The root […]

Direct communication is at the centre of personalising your approach to customer retention. In order for your guest to value your business over your competitors, they need to view your […]

Recently, Facebook announced that it would slowly be rolling out several updates and improvements to its business Pages’ features. It’s obvious that Facebook continues to optimize for mobile experience as […]

Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood […]

Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]

Just a few weeks ago, Google began testing a new hotel pricing and availability graph. This new feature shows average pricing for hotels when users carry out a branded hotel […]

We are all well aware of the benefits of hotel packages. Think about it- have you ever booked a hotel purely on the strength and nature of its promoted offers? […]