hotels

A digital presence strategy for your hotel should drive traffic and revenue to your lowest cost of sales channel – your website

We take a deep dive into our work: developing the machine learning pipeline, starting from pure raw data, to predictions and recommendations

By rethinking compsets dynamically, hotels can adjust pricing, marketing, and offerings, to remain competitive across multiple segments

The conversation around AI in revenue management is not just about hype – it’s about ensuring successful implementation and impact

Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing

Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action

Each guest review, is an opportunity for hotels to communicate their love language: thoughtful, personalized replies that show guests are valued

By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests

Guest satisfaction has consistently improved, but are hotels getting better or are guest expectations shifting?

For hotels with event venues, branding also involves positioning your property as a go-to destination for memorable and successful events